Intelligent Behaviour Analytics

Intelligent Behaviour Analytics draws together a number of key concepts into a single coherent model.  This model has evolved from the professional courses and the one-to-one support provided by Hillcroft House for more than a decade.

It is a response to much of what is delivered in conventional management and leadership training programmes, writing, and mentorship work. The conventional approach draws principally on the perspective of the author or person delivering the programme or support.

By shifting this approach to one of working with the personality and perspective of the person being trained, the uniqueness of that individual is recognised, respected and validated; the process is tailored to personal needs, and this makes it uniquely effective.   There is no single approach, or one size fits all, that all must conform to.

The starting point of the process is self-knowledge.  From that an understanding develops of what is effective and what is less effective in producing desired outcomes in both work situations and personal life.  As people understand themselves, they also come to understand other people and their impact on them.

The next stage develops an understanding of how each individual learns, and communicates with others.  It also addresses how that individual interprets the way they respond to situations, from their unique perspective.

Finally, in the third stage, key life events are factored into the narrative.  The result is a powerful set of insights which empower each and every individual to reach their potential, work more effectively with others, develop and sustain strong personal relationships and prevent patterns of recurring and dysfunctional behaviours.

The core team behind Intelligent Behaviour Analytics includes

  • Adam Crizzle
  • Angela Zvesper, BSc (Econ); MBA.
  • Dr Paul Coulter, MBChB, DRCOG, DCH, DFFP, MRCGP (MERIT), DIP. PAL. MED., MRCP (UK) (Palliative Medicine)
  • Sarah Crizzle, BMus (Hons) PGCE.

Intelligent Behaviour Analytics Debt
In developing the ideas that have led to the three stages of Intelligent Behaviour Analytics, Hillcroft House UK Limited want to acknowledge the debt to the following world renowned psychologists.  The brief paragraphs below by no means capture the wide ranging areas that their work covered, but focus on the contribution their thinking has made to the development of IBA.

  1. William Moulton Marston (1893 - 1947).  His book 'The Emotions of Normal People', first published in 1928 provided the basis for personality assessment tests.  The four key behaviours he identified provide a clear framework for understanding behaviours. Each person is a unique mix of four attributes or "Domains" as IBA refers to them.  The simplification of some DISC models departs radically from Marston's concept of four domains interacting to produce a unique behaviour pattern for each individual.
  2. Albert Ellis (1913 – 2007) is generally considered to be one of the originators of the cognitive revolutionary paradigm shift in psychotherapy. His view was that it is the core beliefs people hold that affect their outward behaviour and emotional response. His work contributed to the development of cognitive-behavioural therapies.
  3. Milton Erikson (1901 – 1980) was a pioneer of ‘brief therapy’ and solution focused therapy.  He challenged the view that people’s core beliefs are ‘irrational’.  To the person holding them they make sense.  Any change results from reframing rather than challenging these beliefs.